The defending champion in this second PBA conference, Talk ‘N Text, has been eliminated from the Final Four. So Manny Pangilinan and Danding Cojuangco have only one team each remaining in the conference. That’s good because that means every game will be played intensely unlike when sister teams play against each other. There will be no suspicion that a team gave (binigay ang laro) the game to a sister team so that it will win the championship (a championship helps boost its sales).
Meralco’s revenue will not increase because it won a championship. Same with NLex. People will not switch to Meralco and NLex because they won the championship. But Globe subscribers might switch to Smart because the Tropang Texters are champions. People want to go with the winners.
As for the Cojuangco teams, San Miguel beer has the beer market practically all to itself. But competition in Ginebra’s market is intense. Every victory, more so every championship makes men think of Ginebra when he needs a drink. That is why the Ginebra Kings often beat the Beermen, and by large margins. Also note that Junmar Fajardo is invariably in the injured list when San Miguel is scheduled to play Ginebra. Guess why Tim Cone was transferred from the Purefoods franchise, where he won four straight championships, to Ginebra.